Marc Tavas is a CREATIVE PRODUCER based between Toronto and Montréal.


For five years, I’ve been guiding the in-house creative studio at Wealthsimple to successfully ship editorial content, product campaigns, brand campaigns, and film/still shoots.

For a decade before that, I’ve lived lives across graphic design, art direction, content strategy, account/client services, and project management at agencies and magazines.


PROJECTS:
Wealthsimple “Sluggish”
Wealthsimple “The Big Winter Bundle”
Wealthsimple “Built For Possibilities”
Wealthsimple “Built For Wins”
Wealthsimple TLDR
Wealthsimple Magazine
Wealthsimple “Put Your Money To Work”
Wealthsimple “Matching With Mike”
Wealthsimple Press Kit
Wealthsimple Advisor Portraits
Wealthsimple Foundation “Money Master Class”
Wealthsimple Explains


Email / LinkedIn / Instagram

Wealthsimple “Built For Possibilities”


BRAND CAMPAIGN (2024)

People seem to know and love Wealthsimple, but they don’t always know about everything we do and offer. So we asked real, long-time clients to share how our app played a role in their different financial journeys, and their stories helped reintroduce Wealthsimple as the only financial partner anyone needs — one that’s built for life’s many possibilities.





Role: CREATIVE PRODUCER
  • Owned the campaign’s creative scoping, schedule, staffing, and budget
  • Supported the in-house development of a new brand platform and campaign concept
  • Selected and partnered with a creative studio and freelancers to develop the campaign’s design system, hero photography, and editorial content
  • Collaborated with a casting producer to find 14 real clients, and a line producer to execute 14 location shoots at their real homes

Shipped:
  • 🚀 86 outdoor billboard versions
  • 🚀 47 digital ad versions
  • 🚀 8 organic social posts
  • 🚀 2 podcast ads






WEALTHSIMPLE:
VP, Executive Creative Director: Thierry Ambraisse
Copywriter: Tori Whyte
Art Directors: Greg Hergott, Kyle Shields
Designers: Seunghee Yi, Doug Padgett
Journalist: Claire Porter Robbins
Marketing Director: Janet Xi
Casting Producer: Eva Cruz
Senior Producer: Marc Tavas

STILLS:
Photographer: Patrick Ryder
Photo Assistant: Alexander Medeiros
Digital Tech: Ken Pham, Ian Simon
Stylist: Rodney Smith
Line Producer: Malcolm Patterson

Street Videos: Jack Peros