Marc Tavas is a CREATIVE PRODUCER based between Toronto and Montréal.

For five years, I’ve been guiding the in-house creative studio at Wealthsimple to successfully ship editorial content, product campaigns, brand campaigns, and film/still shoots.

For a decade before that, I’ve lived lives across graphic design, art direction, content strategy, account/client services, and project management at agencies and magazines.

PROJECTS:
Wealthsimple “Sluggish”
Wealthsimple “The Big Winter Bundle”
Wealthsimple “Built For Possibilities”
Wealthsimple “Built For Wins”
Wealthsimple TLDR
Wealthsimple Magazine
Wealthsimple “Put Your Money To Work”
Wealthsimple “Matching With Mike”
Wealthsimple Press Kit
Wealthsimple Advisor Portraits
Wealthsimple Foundation “Money Master Class”
Wealthsimple Explains

Email / LinkedIn / Instagram

Wealthsimple TLDR 🤑

EDITORIAL + IRL ACTIVATION (2023)

TLDR is Canada’s most-read financial newsletter (2 million readers every week), a podcast, and a Webby Award winner, too. As the founding team’s producer during its alpha and beta tests in 2021, I trained its writers and editors (who come from outlets like GQ, the CBC, Esquire, and Field & Stream) to build the muscles and regimen of an internal newsroom before handing it over to the dedicated team that runs it today.

(Oh hey, c’est moi. We’re always our own brand ambassadors on the streets.)

In the summer of 2023, we also wanted to expand the awareness and readership of our online newsletter in an offline way: by handing out newspaper editions of TLDR with Nile Coffee Club cold brews to morning commuters across downtown Toronto. I co-piloted this fun week-long activation, and we were so energized by the excited fans and future subscribers we got to meet.

Role: CREATIVE PRODUCER

Owned the activation’s creative scoping, schedule, staffing, and budget
Drove the newspaper’s editorial and printing process, from initial story lineup all the way to final press check
Shaped the social campaign’s content calendar
Crafted and edited teaser Instagram Reel and live Stories
Directed the live photography

Shipped:

🚀 Print newspaper
🚀 Coffee can design
🚀 Coffee truck design
🚀 Brand ambassador swag
🚀 Outdoor billboards
🚀 Website signup page
🚀 Client emails
🚀 In-app notifications
🚀 Organic social content
🚀 Spotify playlist

IRL ACTIVATION:
Director of Brand Marketing: Kate Chippindale
Lead Copywriter: Carly McCready
Art Director: Amy Savidge
3D Designer: Ben Fryc
UX Designer: Marty Miskelly
Cold brews by Nile Coffee Club
Cookies by Lindsey Gazel
Senior Producer: Marc Tavas

NEWSPAPER (Issue 01):
Editor-in-Chief: Devin Friedman
Senior Editors: Peter Martin, Jared Sullivan
Staff Writer: Sarah Rieger
Contributing Writers: Stacey Woods, Eli Burnstein
Creative Director: Jacob Weinstein
Art Director: David Curcurito
Designer: Elise Assenza
Illustrator: Fran Caballero
Printer: Flash Reproductions
Senior Producer: Marc Tavas

Photography: Patrick Ryder