Marc Tavas is a CREATIVE PRODUCER based between Toronto and Montréal.


For five years, I’ve been guiding the in-house creative studio at Wealthsimple to successfully ship editorial content, product campaigns, brand campaigns, and film/still shoots.

For a decade before that, I’ve lived lives across graphic design, art direction, content strategy, account/client services, and project management at agencies and magazines.


PROJECTS:
Wealthsimple “Sluggish”
Wealthsimple “The Big Winter Bundle”
Wealthsimple “Built For Possibilities”
Wealthsimple “Built For Wins”
Wealthsimple TLDR
Wealthsimple Magazine
Wealthsimple “Put Your Money To Work”
Wealthsimple “Matching With Mike”
Wealthsimple Press Kit
Wealthsimple Advisor Portraits
Wealthsimple Foundation “Money Master Class”
Wealthsimple Explains


Email / LinkedIn / Instagram

Wealthsimple “Matching With Mike”


GROWTH MARKETING CAMPAIGN (2024)

Ahead of the 2024 RRSP season, Wealthsimple offered a 0.5% match to anyone who ditched their bank and moved their investment accounts. But who was doing all the matching on our end anyway? Well, our CEO Mike Katchen literally couldn’t stop “matching” in our first-ever film spots made for an incentive-based campaign. (Which, by the end of it, contributed to the highest grand total of deposits ever made into Wealthsimple in a single month.)



Role: CREATIVE PRODUCER
  • Managed the campaign’s creative scoping, schedule, staffing, budget, and printing
  • Organized the in-house film concept development (brief, scripts, and storyboards)
  • Supported the shortlisting, bidding process, and treatment review to select a film director and production company
  • Collaborated with the film shoot’s line producer on pre-production approvals (casting, locations, art department, and styling)
  • Managed the post-production process directly with houses (editing, colour, VFX, voiceover, music, and sound)
  • Drove the editorial and printing process of the TLDR newspaper’s second edition, from initial story lineup all the way to final press check
  • Shaped the campaign’s social content calendar
  • Crafted and edited the IRL activations’ live Instagram Reels & Stories
  • Directed the IRL activations’ live photography



Shipped:
  • 🚀 2 YouTube films
  • 🚀 Website landing page
  • 🚀 Hero 3D art
  • 🚀 Paid social & digital ads
  • 🚀 Organic social content
  • 🚀 Outdoor billboards
  • 🚀 Client emails
  • 🚀 In-app notifications
  • 🚀 Direct mailer
  • 🚀 Printed TLDR newspaper
  • 🚀 Spotify podcast ad






WEALTHSIMPLE:
Starring CEO: Mike Katchen
& Director of Communications: Sheryl So

Creative Directors: Jacob Weinstein, Greg Bolton
Copywriters: Carly McCready, Tori Whyte
Designers: Amy Savidge, Greg Hergott, Seunghee Yi, Ben Fryc, Marty Miskelly
Senior Producer: Marc Tavas
Executive Producer: Greg Tharp

FILM PRODUCTION (Skin & Bones):
Director: Jackie Abraham
DOP: Misha Petrenko
Line Producer: Neil Bartley
Executive Producer: Liane Thomas

POST-PRODUCTION:
Edit: Cam Lasovich (Saints)
Colour: Patrick Samaniego (Darling)
VFX: Alyssa Schmidt (Darling)
Sound: Kara MacKinlay, Chris Stiliadis (Boombox)
Music: Andy Huckvale
Voiceover Talent: Jenn Henry

TLDR NEWSPAPER (Issue 02):
Editor-in-Chief: Devin Friedman
Senior Editors: Peter Martin, Jared Sullivan
Writers: Sarah Rieger, Stacey Woods
Creative Director: Jacob Weinstein
Art Director: David Curcurito
Illustrators: Mark Matcho, Christina Spano, Totto Renna, Cari Vander Yacht, Ben Wiseman
Printer: Flash Reproductions
Producer: Marc Tavas

IRL ACTIVATION:
Director of Brand Marketing: Kate Chippindale
XM Agency: Mint
Coffee by Dispatch
Cookies by Lindsey Gazel

Photography: Patrick Ryder