Marc Tavas is a CREATIVE PRODUCER based between Toronto and Montréal.


For five years, I’ve been guiding the in-house creative studio at Wealthsimple to successfully ship editorial content, product campaigns, brand campaigns, and film/still shoots.

For a decade before that, I’ve lived lives across graphic design, art direction, content strategy, account/client services, and project management at agencies and magazines.


PROJECTS:
Wealthsimple “Sluggish”
Wealthsimple “The Big Winter Bundle”
Wealthsimple “Built For Possibilities”
Wealthsimple “Built For Wins”
Wealthsimple TLDR
Wealthsimple Magazine
Wealthsimple “Put Your Money To Work”
Wealthsimple “Matching With Mike”
Wealthsimple Press Kit
Wealthsimple Advisor Portraits
Wealthsimple Foundation “Money Master Class”
Wealthsimple Explains


Email / LinkedIn / Instagram

Wealthsimple “Put Your Money To Work”


PRODUCT MARKETING CAMPAIGN (2023)

In this economy, Canadians fear that their money isn’t going as far as it used to and feel like their financial goals, big and small, are only getting further out of reach. Wealthsimple’s response: If you’re working hard, then your money should too — and we have the products that enable everyone to do just that. (And no, these aren’t the trailers for the second season of Severance.)



Role: CREATIVE PRODUCER
  • Managed the campaign’s creative scoping, schedule, staffing, and budget
  • Organized the in-house film concept development (brief, scripts, and storyboards)
  • Supported the shortlisting, bidding process, and treatment review to select a film director and production company
  • Collaborated with the film shoot’s line producer on pre-production approvals (casting, locations, art department, and styling)
  • Managed the post-production process directly with houses (editing, colour, VFX, voiceover, music, and sound)

Shipped:
  • 🚀 YouTube films (:30 + :15 + :06)
  • 🚀 Website landing page
  • 🚀 Hero 3D art
  • 🚀 Paid social/digital ads
  • 🚀 Client emails
  • 🚀 In-app notifications
  • 🚀 Event photography
  • 🚀 Spotify podcast ad



IRL client event, produced by Mint
Chris Statchuk (Product Marketing Director), Devon Bentley (Product Marketing Lead), Greg Bolton (Copywriting Lead), et moi
Melissa Vekil (Communications Manager), Kate Chippindale (Director of Brand Marketing), et moi
Ace Hill x Wealthsimple Premium Lager (4% alcohol x 4% interest on your Cash account)
 WEALTHSIMPLE:
Creative Directors: Jacob Weinstein, Greg Bolton
Creatives: Amy Savidge, Carly McCready
3D Design: Chusheng Chen
Product Marketing: Devon Bentley
Senior Producer: Marc Tavas
Executive Producer: Greg Tharp

FILM PRODUCTION (Merchant):
Director: Chandler Levack
DOP: Peter Hadfield
Line Producer: Lindsay Blair Goldner
Executive Producer: Farrah Khaled
Consulting Creative Directors: Christina Yu, Derek Blais (Lifelong Crush)

POST-PRODUCTION:
Editor: Mark Paiva (Saints)
Colourist: Patrick Samaniego (Darling)
VFX Artist: Alyssa Schmidt (Darling)
Sound Designer: Joe Frustaglio (Boombox)
Music Composer: Jacob Adler
Voice Talent: Jenn Henry

IRL CLIENT EVENT:
Director of Brand Marketing: Kate Chippindale
XM Agency: Mint

Photography: Patrick Ryder